Compound is a new nonprofit space complex in Long Beach, California whose mission is to foster the intersection of contemporary art, wellness, and social justice.
Since April 2020, Cultural Counsel has played a crucial role in articulating the identity of Compound alongside Founder Megan Tagliaferri and Curator & Artistic Director Lauri Firstenberg. Cultural Counsel worked closely with Compound leadership for in-depth media training, by orchestrating mock interviews with our in-house journalists, developing boilerplates and bios, press releases, and talking points for each interview opportunity.
Cultural Counsel developed Compound’s social media and marketing strategy and worked closely with Lauri Firstenberg to create mood boards, content timelines, and the overall graphic identity. Cultural Counsel also implemented social media initiatives to populate the organization’s Instagram in advance of its launch, including: Beauty Within Reach, a photo-series taken by emerging photographers during quarantine; Local Voices, which highlighted local Long Beach talent; Book Club, which highlighted Compound’s recommended reading related to social justice and wellness; and the ongoing partnership with Artist Relief to provide wellness programs by artists.
We also developed and executed a national advertising strategy, including design, asset management, and rate negotiation.
Images courtesy of Compound.
Los Angeles Times – In Long Beach, some big names in art will open a new space called Compound
Long Beach Post – Ambitious new art space, Compound, announces September opening
The Art Newspaper – Compound, a space for art and wellness, to open in Long Beach, California
Flaunt – New Non-Profit Ats Space in SoCal Opens This September
Robb Report – Meet Compound, a New California Creative Hub That Blends Art, Wellness and Community
Artnet News – How the Wellness Revolution Just Arrived in the Art World
T: The New York Times Style Magazine – A New Wellness Center Combines Art With Healing
Cultured – Compound, A New Temple to Art and Wellness Arrives in Los Angeles